How Advertising Works
Everything you need to know about reaching your audience on CuffSnap.
Call Tracking
When you create a campaign, we assign you a dedicated local Tennessee phone number. All calls from your ads are tracked automatically — you'll know how many people called, when they called, how long they talked, and whether they were answered.
On mobile, visitors tap your ad and it calls you directly. On desktop, clicking goes to your website. Both are tracked in your dashboard.
Ad Placements
You buy the placement, not the pixel count. Your ad appears on desktop, mobile web, and our mobile app — all included in one price.
| Slot | Position | Statewide/wk | Per County/wk |
|---|---|---|---|
| Header Banner | Top of every page | $150 | $40 |
| Sidebar Top | Right sidebar, above fold | $100 | $25 |
| Sidebar Bottom | Right sidebar, below fold | $60 | $15 |
| Between Rows | Inline between mugshot rows | $75 | $20 |
| Detail Page | Below mugshot, above charges | $80 | $20 |
| County Sponsor | "Presented by" bar on county page | N/A | $200 |
| Footer | Bottom of every page | $30 | N/A |
Volume discounts: Monthly 10%, Quarterly 20%, Annual 30%.
Features
A/B Testing
Upload two versions of your ad. We show both and tell you which gets more clicks.
Smart Recommendations
We notify you about missed calls, suggest ad refreshes, and identify expansion opportunities.
Professional Ad Design
Don't have an ad image? We create one for $49, delivered within 24 hours.
Print + Digital
Advertise online and in our weekly newspaper. Same dashboard, separate tracking, combined reporting.